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The Facts
About OTC Whiteners

Today, professional whitening is the fastest, safest and most effective way to brighten natural teeth. No matter how long you use over-the-counter whitening toothpaste and products, you can never match the results you get in the hands of your dentist. That's because ADA-approved OTC whitening products contain chemicals that only affect surface stains; they cannot alter intrinsic tooth color.

Professional whitening treatments, on the other hand, contain a concentrated agent that penetrates deeper and actually bleaches tooth enamel. It also works quickly so you can see dramatic results right away. Some agents work in conjunction with special lighting or lasers to whiten even faster.

OTC whiteners vary in their effectiveness but can produce brighter teeth gradually over a long period. To maintain the appearance, they must be used continually. Unfortunately, many of these products contain harsh abrasives that will erode tooth enamel with prolonged use. Once tooth enamel wears away, it cannot be replaced. And, as a result, you will have increased sensitivity to hot and cold foods.

The best way to keep your teeth bright and healthy is to have professional whitening. You'll get fast, long lasting results and a dazzling white smile in as little as one hour—all without harming your teeth. For more information, read about our standard Whitening and Zoom! One-Hour Whitening.

Source: American Dental Association (www.ada.org)